Yahoo has launched a new $85 million ad campaign, to promote Yahoo as the single destination for all your online needs. According to them Yahoo is all Your favourite stuff in one place. and their target is Google.
The ad from the campaign, embedded above, starts by showing a site much like Google, consisting of a search box and little else. When you look at this homepage, the ad claims, “nothing looks back at you. You come to this place so you can leave.”
“At Yahoo, we have a different idea. Your homepage isn’t blank, or anonymous; it doesn’t hustle you out the door. It’s a place that gets to know you, a place that finds things for you, a place that surprises you, a place you wanna stay,” the ad continues.
Is this going to change anything.. I don’t think so, people are not going to stop using Google just because of this ad, they are so much used to Google to even switch to Bing.
Do you use Yahoo or are you a Google guy?
